More capitalist than sentimental Facebook announced last week that it was adding an “Expected: Child” option to user profiles. As usual, any kind of change on the world’s leading social network then turns into hand-wringing about oversharing, privacy and changes in social mores – and that was how the story was covered by most mainstream [...]
Seven Ways Restaurants Can Build Traffic With Social Media
Restaurants have many simple, low-maintenance and inexpensive opportunities for building traffic through online marketing tools.
How Can BP Better Tell Its Story With Social Media?
BP is making a vigorous social media response to the Gulf Of Mexico spill, but there’s still much more it can do. A few suggestions.
Marketing Lessons From American Idol
Every week, the viewers of American Idol comprise the world’s largest product development focus group.
Presentation: Using Social Media For Small Business
I had the good fortune last Thursday to have the opportunity to present at a conference on Innovation and Entrepreneurship for Engineers under the auspices of the Silicon Valley Chapter of the Society of Manufacturing Engineers. Given the nebulous topic of ‘marketing,’ I decided to talk about how small businesses can think about using the [...]
Group Coupons: Be Careful What You Ask For
Group coupons are great for attracting new customers – but if the offer is too sweet, perhaps these new customers are coming at too great a cost. Take for example the recent travails of Mission Minis, a cupcake bakery in San Francisco’s Mission District. When its 50% off coupon went out to Groupon’s subscribers on March 11, all hell broke loose for the tiny business.
