More capitalist than sentimental Facebook announced last week that it was adding an “Expected: Child” option to user profiles. As usual, any kind of change on the world’s leading social network then turns into hand-wringing about oversharing, privacy and changes in social mores – and that was how the story was covered by most mainstream [...]
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Seven Ways Restaurants Can Build Traffic With Social Media
Restaurants have many simple, low-maintenance and inexpensive opportunities for building traffic through online marketing tools.
Marketing Lessons From American Idol
Every week, the viewers of American Idol comprise the world’s largest product development focus group.
Presentation: Using Social Media For Small Business
I had the good fortune last Thursday to have the opportunity to present at a conference on Innovation and Entrepreneurship for Engineers under the auspices of the Silicon Valley Chapter of the Society of Manufacturing Engineers. Given the nebulous topic of ‘marketing,’ I decided to talk about how small businesses can think about using the [...]
Group Coupons: Be Careful What You Ask For
Group coupons are great for attracting new customers – but if the offer is too sweet, perhaps these new customers are coming at too great a cost. Take for example the recent travails of Mission Minis, a cupcake bakery in San Francisco’s Mission District. When its 50% off coupon went out to Groupon’s subscribers on March 11, all hell broke loose for the tiny business.
