Consumers won’t access your marketing –
unless they gain something valuable from it
In 1997, Wired Magazine wrote, “The currency of the New Economy won’t be money – but attention.” Now we are buffeted every day in every place by messages, marketing and noise. And more and more, we have learned to tune it out.
How can your business overcome the chaos and stand out to new and potential customers? A powerful solution is a focus on Content Marketing. As marketing agency Junta 42 puts it:
Basically, Content Marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.
In short, your site is an opportunity to publish a multimedia magazine about everything your customer cares about – and your company just happens to be the star!
How Content Marketing works is very simple. It’s to publish a constant stream information that your audience actually wants, welcomes and values.
Yes, this can simply mean blogging, but starting a blog takes commitment and it may not appeal to all of your constituencies. With zero-to-low-cost publishing tools, your business can go beyond the blog to include content curation, E-newsletters, videos, white papers, case studies and much more that can reach your audience regardless of their preferred method for consuming information.
The catch is that like any published media, your Content Marketing must reach your audience at the right time. It needs long-term commitment. We can help you plan and execute a content marketing plan that makes sense.
Contact us today to talk about how we can create a full ‘owned media’ plan for your business.
Here are just a few of the ways I can help
- Press releases
- Press & blogger relations
- White Papers
- Case studies
- Blogging
- Email campaigns
- Presentations & speech writing
