The good news is that the digital revolution puts essential low-cost publishing tools for marketing success in your hands. There has never been a richer opportunity to converse your prospects near and far on a real-time basis. And the bad news is pretty much the same thing.
There are tons of ways that small and local businesses can take advantage of digital media to get their message out and find new customers. But using them effectively, consistently, articulately and ‘on-brand’ is a constant challenge.
It’s not just throwing up a Facebook page or opening a Twitter account. Yes, those are important steps but you will quickly find that the devil is in the details of the follow-through.
I will help you develop an online marketing strategy that attracts new customers and generates revenue and loyalty through:
- Optimizing your site for local search engines
- Web site creation and maintenance
- Search Engine Marketing (SEO and Google Adwords)
- Social media strategy and execution
- Loyalty programs
- Public relations
- Advertising
